A customer is:
the most important person in the dealership.
Not dependent on us, but we are dependent on our customer.
Not an interruption of our work...rather, he or she is the purpose of it.
Doing us a favor by letting us serve them.
A part of our business.
Not a cold statistic...he or she is a flesh and blood human being with feelings and emotions.
Not someone to argue with or match wits with.
A person who brings us their wants, it is our job to handle them profitably.